The Effectiveness of Digital Media Technologies at Loan Consulting Services in India: An Action Research based Study from Indexia Finance, A finance consultancy in India

Abstract

The financial services industry, particularly loan consulting, is undergoing significant transformation due to advancements in digital media technologies. In India, where the demand for loans is rising, financial consultancy firms like Indexia Finance are leveraging digital tools to enhance service delivery. This study explores the role of digital media technologies in improving the effectiveness of loan consulting services at Indexia Finance, focusing on areas such as customer engagement, operational efficiency, and service delivery. This research paper investigates the effectiveness of digital media technologies in the loan consulting industry in India, with a focus on Indexia Finance. Utilizing an action research methodology, the study examines how digital media tools and platforms enhance efficiency, customer satisfaction, and overall performance. The findings highlight the transformative impact of digital technologies and offer insights for optimizing digital strategies in the financial consultancy sector.