Big Data Analytics in Business: Opportunities and Challenges for Decision Making

Abstract

Big Data Analytics (BDA) has revolutionized decision-making processes in modern businesses by harnessing vast datasets to extract actionable insights. This research article examines the transformative impact of BDA on business operations, focusing on the opportunities it presents and the challenges it poses. Through an exploration of current literature and case studies, this study elucidates how BDA enables enhanced decision-making, improved operational efficiency, and innovation. However, the adoption of BDA is not without hurdles, including data quality issues, privacy concerns, skills shortages, and significant implementation costs. By synthesizing these findings, the article provides a comprehensive overview of how businesses can navigate these challenges to leverage BDA effectively, gaining a competitive edge in today’s data-driven economy.