Difficulties Encountered by Startups While Adopting Digital Technology

Abstract

In today's world, technology makes jobs quicker and better. By May 2024, the Internet has 5.44 billion users worldwide (67.1% of the entire population), and 5.07 billion (62.6%) use social media often. This shows how important technology is every day and for new business owners. This study looks at the hard parts of using digital technology for new companies how much they utilize it, and ways to practice it more. After COVID more people used the internet, which facilitated them to work from home, learn online, and buy things online. Bigger technology companies did well, but smaller businesses had trouble paying for new technology. Studies show not knowing enough about digital stuff is why smaller companies do not use it. Totally 75 respondents have been chosen using purposive sampling technique in Tirunelveli district. It is found that new businesses have problems like too much cost for equipment and poor internet connection but usually have the infrastructure needed to use digital technology. Still, most of their work is done by people because they are anxious, they will not make customers happy or might receive negative comments. Helping these businesses get braver with government help and changing how people’s mindset about digital adoption is essential. It can help more companies use digital technology and make the economy strong.