Reimagining Indian Seafood Industry in the VUCA World

Abstract

Seafood exports from India contribute to the country's foreign exchange yearly at US$.6 billion. A more significant proportion of Indian seafood is exported in raw form to China and Southeast Asia for their innovation. Drastic changes, the pandemic has increased freight charges, which curtails Indian seafood exporters' opportunities for a sustainable business model. This research paper shall determine factors influencing Indian seafood firms while adopting sustainable product-process innovation. The study's outcome envisages what regulatory frameworks should help Indian seafood businesses innovate their production processes and sustainably add value to their raw products to reimagine business models.